Un site pour les "radins" qui s'assument
25 avril 2006
Crèmes de beauté, cartes de visite, minimessages (SMS), cartouches d'imprimante, logiciels, parfums ou communications téléphoniques... la liste des offres gratuites semble infinie. Il s'agit souvent de tests : le site répertorie les questionnaires mis en ligne par les entreprises, qui envoient en cadeau des échantillons ou des bons d'achat aux consommateurs qui veulent bien y répondre.
Radins.com liste également les logiciels gratuits ou les sites permettant d'écouter la radio ou de regarder la télévision sans bourse délier. Plus rarement, il déniche les erreurs commises par les entreprises dans leur politique de promotion au profit du consommateur.
"Je suis un peu radin sur les bords, se justifie M. Steinberger. En 2002, alors webmaster indépendant, j'ai songé à répertorier les entreprises offrant des produits en ligne. J'en ai fait un petit site et je me suis aperçu qu'il plaisait beaucoup. Aujourd'hui, il compte 425 000 membres, sans qu'aucune campagne de publicité n'ait jamais été engagée."
Le fondateur a presque abandonné son activité initiale pour se consacrer aux "radins". "Je commence à en vivre, grâce aux bannières publicitaires, explique M. Steinberger. Lorsqu'un internaute clique sur un lien publicitaire et achète un produit, le vendeur me reverse de 3 % à 4 % de l'achat."
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Radins.com est régulièrement mis à jour pour intégrer les astuces les plus récentes. Le fondateur teste lui-même une bonne partie des offres et donne son avis. Ainsi, lorsqu'une promotion ne remplit pas ses promesses, elle est classée dans la catégorie "perte de temps". Les internautes envoient leurs propres découvertes et ajoutent parfois quelques conseils ménagers du type "le vinaigre blanc est un nettoyant puissant, écologique et bon marché". Une rubrique "troc" est récemment venue enrichir le site.
S'ils permettent de réaliser des petites économies, M. Steinberger ne pense pas qu'on puisse vivre des produits et des services gratuits. Les échantillons sont trop dépareillés et les dates de promotions trop aléatoires. Mais cela ne rebute pas les "radins". "Ils aiment le côté ludique, le plaisir de recevoir un présent", assure-t-il.
Selon lui, 80 % des utilisateurs sont des femmes, pour l'essentiel "âgées de 25 à 35 ans". Une carte publiée sur le site permet de découvrir que les départements comptant le plus de "radins" sont le Nord, Paris et le Pas-de-Calais. On dénombre également 5 000 personnes inscrites en Belgique et autant au Canada.
L'abus de radinerie présente-t-il des dangers ? M. Steiberger assure ne pas recevoir davantage de prospectus publicitaires qu'un citoyen lambda. En revanche, il conseille de "ne pas laisser son e-mail professionnel sur les sites" mais plutôt de se "créer une deuxième adresse". Gratuite, bien entendu.
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